The Internet has provided huge scope for many innovative things in virtual and online shopping sectors over the years. The emerging Internet trend Webcasting serving the people’s desire for visual interaction to the fullest. It is a real time operation that allows the users for active conversations between the webcaster and the virtual users. With the advancements in the technology Webcasting has transformed as an effective and affordable tool for mass communication. Following are some interesting statistics and analysis on Business market of Webcasting and Live Video Streaming.
Statistics on Social media in India
- Highest number of active social media audience in India are in the age group of 15-24.
- 87.1 million Users experience Internet on their smart phones and this number is expected to grow to 165 million by 2015.
- Facebook has 45 million, twitter has 15 million and LinkedIn has 45 million users in India.
- India is predicted to be the top Facebook user by 2015.
- In the next six months, twitter will have 25000 Indians joining every day.
Internet Users
According to a report released by the Internet and Mobile Association of India (IAMAI) and IMRB International, the number of Internet Users in India reached 205 Mn in October this year. Compared to 137 Mn in June 2012.
The report also cites that by June next year this number will grow by 18.53%, to cross 243 Mn users. This will make India the second largest Internet base in the world, placing it above the US in terms of active Internet users.
Internet Protocol TV
Internet Protocol television (IPTV) is an advanced technology in television sector where the services are delivered using Internet protocol suite such as Internet. An IP TV provides a better viewing experience with interaction and personalization.
According to a recent survey, the number of global IPTV subscribers was expected to grow from 28 million in 2009 to 83 million in 2013. Europe and Asia are the leading territories in terms of the over-all number of subscribers.
Youtube Live Streaming
Many experts already indicated that live streaming is the future for the media consumption world. Youtube is always known as a library for recorded videos all across the world. In order to improve in the user interactivity even youtube stepped into the game of live stream. According to one of the survey, youtube’s four hours of live coverage, which was delivered from the BBC coverage, served 72 million live streams in 188 countries and 29 million on-demand streams.
The above figures clearly suggest that people are spending more amount of time with the online media than other forms of media as the audiences are getting engaged due to the real time experience. With millions of Indian migrating from their home lands, the figures from above shows the phenomenal raise in the growth of web industry in India. So, Webcasting and Live Video Streaming are going to be the best available tools for mass communication in India.
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